The Indian unit of Reebok, the sportswear brand owned by Adidas AG, plans to launch a new retail format that will entail greater interaction with customers, seeking to reinforce its presence in a country where it is under investigation for financial irregularities allegedly committed by its former management. The company also plans to introduce a raft of products, including shoes and apparel, focused on individual fitness. Fit Hub will be a new expression of the brand it much more fitness focused, it’s a place where consumers can come and not only find the right products but also get advice about what the right fitness regime for them would be , the right gym to go to etc. Well, the new avatar of Reebok India retail outlets will bring in a fresh business to the signage players engaging in in-store displays, fabrication, and others.
