While the ecession-hit MNCs are looking at India to capitalise on growing urban consumerism, the Tatas are delving deeper into the hinterland by increasing their focus on the burgeoning rural market of the country. A large part of the rural Indian market is under-penetrated and presents good opportunities and the consumer pattern seen in early 2000s in smaller towns was now being seen in rural areas . Several government-sponsored projects are responsible for this. Considering the vast potential of the rural market, at least four Tata Group companies are well-positioned to take advantage in the retail front too. Such directional change in the development of rural market with the robust penetration of Tata would give the signage companies, whose activities involved in in-shop displays and others, would find a new business opportunity.
