Madura Fashions-promoted menswear brand Allen Solly, the brand that had made the concept of ‘Friday dressing’, is in the process of a new retail identity. It has recently changed the overall look of its eight top stores in Bengaluru, Pune, New Delhi and Mumbai. Allen Solly is also launching an additional 20 stores across India taking the total to 160 stores. Each store will attract an average spend of Rs 30 to 40 lakhs. Launching of the new format stores of Allen Solly across the metros would bring in a fresh business opportunity for the signage companies dealing in in-shop displays and other related activities.
