Aditya Birla Group firm Madura Fashion & Lifestyle is in talks with a select few international luxury fashion brands to form joint ventures for opening standalone stores in India. MFL that runs ‘The Collective’ stores retailing a slew of global fashion brands, including Armani Collezioni, Versace Jeans and Hugo Boss, will be investing over Rs 100 crore to take its total store count to up to 15 in five years. “Recently, the company had a relook at its international brands business and believes that a select few brands could be scaled up to become independent mono-brands. Indeed a big move of the company which would benefit those signage companies engaging in the task of in-store displays, designs, branding, etc.
