X-Rite is demonstrating new technology at drupa 2012, which is currently executing at Dusseldorf, Germany. The new technology on the show at the mega expo makes colour measurements quick and easy printing. X-Rite representatives will demonstrate how its new solution simplifies workflow with split-second measurement times and improved accuracy and solves the industry-wide problem of matching colours on papers treated with Optical Brightening Agents (OBAs). The instrument is the first spectrophotometer in the industry to support all the M Standards inclusive of the complete M1, offering customers a means to measure true daylight conditions.
In addition to using advanced measurement technology, the new platform is easy to learn, thanks to the intuitive software and touch screen controls. This is the first solution to connect the supply chain to the PantoneLIVE ecosystem, providing a means to meet brand owners’ colour specifications. The platform features embedded X-Rite Graphic Arts Standard (XRGA) that greatly simplifies data agreement with other instruments and the CxF standard for easy data exchange.
