Neptune Magnet Mall at Bhandup in Mumbai will witness DLF Brands’ first multi-brand anchor store. Spread over 19,000 sq ft, the store “Aveneu” will sell international fashion labels. The company has already tied up with brands in the luggage, watches, perfumes, and sportswear categories. DLF Brands currently operates stand-alone stores for 11 global brands in India. The company has brought international brands such as Boggi Milano, DKNY, Alcott, Sunglass Hut, ELC, and Mothercare to India. Such strategic move of the conglomerate will be an advantage ever tapped by signage companies dealing in in-store designs, displays, fabrication, branding, etc in the retail sector.
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