Italian sportswear brand, Lotto Sports Italia, is looking at a stronger foothold in India. It’s following the cluster-approach while expanding geographically. The company currently has 66 mono brands stores and 200 shop-in-shops. By the end of this year, it aims to have 100 mono brands stores and 300 shop-in-shops. The expansion, in the first phase, will be targeted at north India and in the second phase, the focus will move to west and south. Such a huge makeshift expansion plan of the global sports in India will be an added advantage for the signage companies dealing in in-shop displays, graphics, signs and others activities.
