Arvind to tie up with Elle to retail women’s western wear

Arvind Lifestyle Brands has announced that they would open six exclusive Elle stores in Delhi, Bangalore and Chandigarh by April 2012 as the apparel major has entered into a licensing agreement with French couturer Elle to retail women’s fashion wear in India. The two companies aim to tap the exponentially growing women’s western wear segment. On its part, Elle will be heavily localising to eat into the Indian apparel market. Media conglomerate Lagardere Active Group owns Elle, the world’s largest fashion magazine. It will also be retailed through shop-in shops. Ever since the growth in the retail sector has been evident with the emergence of such big venture, signage players dealing in in-shop jobs have the reasons to rejoice for such sunshine business opportunity.