Aditya Birla Group's Madura Fashion & Lifestyle unveils new multi-brand format

Madura Fashion and Lifestyle, an Aditya Birla Group unit, has launched a new multi-brand retail store, Planet Fashion Grande, and plans to set up 15 outlets in the next year. The new format spread across 12,000 sq ft to 25,000 sq ft will house garments and accessories from around 35 homegrown and international brands. The company opened the first store in Bangalore and identified 40 locations across India for future roll out. In the next one year, they plan to open at least 15 such stores in the country with a focus on small towns and cities. Such mega expansion plan of the company would boost the bsuiness of those siognage players associated with in-store sign and siplay works and items.