Manel Martinez has been named as vice president & general manager for the HP Graphics Solutions Business in Europe, Middle East and Africa (EMEA) region. He will be responsible for driving HP’s graphics arts portfolio from signage and packaging to technical printers and publishing amongst the different printing communities across the region. Manel brings over two decades of experience in the printing industry in both a worldwide and regional capacity. His background will enable him to promote and exploit the migration towards digital print amongst the design, branding and marketing communities, demonstrating the power of print as an integral aspect of brand communication.
For the last two years, Manel has been in the role of vice president and general manager of the HP Imaging and Printing Group (IPG) in the Iberia Region. He was responsible for optimizing efficiency, effectiveness and critical growth and increased performance across the region.
