Country Chicken, an Australian chain of fast food restaurants, is planning to enter the Indian market with around 300 outlets by 2015, to be set up at an investment of around Rs 200 crore. The company has tied up with Chennai-based Star Quick Service Restaurants (P) Ltd as a master franchisee for its nationwide central processing plants and outlets in Tamil Nadu, Maharashtra, Delhi and Haryana. The company has plans to set up around 300 outlets through franchisee route in India by 2015. The plan is to build the brand in India around the concept of healthy and dry chicken. The overall benefit in the rolling out of the Chicken Country in India will include the business opportunity for the companies dealing in the in-store signs and others.
