As part of a new marketing campaign, Toyota World in Newport recently commissioned a vehicle wrapped to resemble a cow. The brand new Toyota Aygo was wrapped by Cardiff-based sign specialists, Morgan Signs, using a 10 years conformable super cast vinyl. The already white vehicle was covered in black vinyl spots, cut using their Mimaki CG-FX cutting plotter and given an animated face and tail. The interior was also designed to complement the wrap, with black and white leather seats and matching embroidery of the cow’s face on each of the head-rests.
The Aygo, which has become affectionately known as ‘Moo’, has been put on display to attract attention and potential buyers. Amanda Binner-Vaughn, Dealer Principal at Toyota World who initiated the idea, plans to have the Moo on display for several months before putting it on the market. It is believed that the Moo will be an effective marketing tool which will receive enough attention to support the idea. Amanda plans to create a pig next, potentially followed by an entire farmyard!
