Cafe Coffee Day, the chain of coffee shops from the Amalgamated Bean Coffee Trading Co, is expanding all its formats, even as it prepares to launch a loyalty programme in its mass market chain. The company has 1180 outlets, and it is looking forward to grow other formats such as the Coffee Day Square and the Coffee Day Lounge. Also, the coffee chain will launch a loyalty card before the end of this fiscal. Robust developing surging across Café Coffee Day will brew a new business opportunity for the signage companies engaging in in-shop and in-store displays and graphics.
