William Penn, a multi-brand retail store chain housing premium writing instruments, desktop and lifestyle accessories, is targeting up to 20 percent year-on -year growth, in order to become a Rs 100 crore company by FY 2015. The company, which currently houses 20 premium brands of fine writing instruments, is planning to increase its portfolio. The company, which currently has 15 stores in airports and malls in all metro cities, is planning to add another 4-5 stores in 18 months. This constant development of the company will be an added opportunity for those signage players engaging in activities across the in-shop/in-store segments.
