Parry Nutraceuticals, a division of Murugappa Group firm EID Parry (India) Ltd, has entered into the Over The Counter (OTC) market by launching two protein drink products. It has identified OTC as a key business focus area and plans to launch around 25 products in the segment in next three years, targeting high class and higher end of middle class population in metros and tier-1 cities. The company plans to reach almost every city and metro by the middle of next year. It expects to have a reach to 15,000 outlets including retail chemists and organised chain retail outlets in the first year of marketing. Such new move of Parry Nutraceuticals will bring a new business opportunity for the signage players involving with jobs in in-shop segment.
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