Ford India opens Ford Assured, its multi-brand used car retail operation, in five cities viz. Delhi, Chandigarh, Jaipur, Pune and Kochi. Foreseeing a strong growth in the Indian new car market, Ford expects this momentum to influence and boost used car sales. With Ford Assured, Ford India will allow customers to exchange existing Ford or other vehicles and benefit from the Blue Oval’s innovative loyalty incentives. Expansion of Ford into a new direction in its retail front will be a new business advantage for the signage companies dealing with POPs and other displays.
