Indian cell phone handset maker Spice Mobility Ltd is investing 1,000 cr in this fiscal for building new offices, expanding its retail portfolio, product innovation, research and development and buying companies. The company, which has a little over 3 percent share in the 29,000-crore Indian handset market, will change strategy to become a mobile-Internet company and rename itself S Mobilty, pending shareholder approval. It will bring all its subsidiaries in India and other countries under the new brand within two years. The company’s retail expansion has brought in a new business opportunity for the companies dealing with in-store signage/displays.
