SGIA recently released “How to Sell Large-Format Printing to Retail,” the new book by Peter Ebner, who is an industry-recognized author, speaker and marketing consultant, as part of SGIA’s effort to help specialty imagers access the retail market. Retail sales have improved throughout the year, and this has helped many graphic producers increase their production levels. This new book provides proven techniques for imaging companies seeking to win more printing contracts within the lucrative retail industry.
In the book, Ebner discusses how large-format printers are benefiting from the retail market and presents valuable business strategies for making sales, generating revenue and gaining an edge over the competition. The book includes: Ready-to-use lead generating scripts; Power presentations that sell; What retailers really want to hear; Promotional ideas that drive retail sales and more.