Indian innerwear company, Maxwell Industries Limited announced the launch of its latest offering ‘Eminence’ in Bangalore as part of regional phase-wise launch of the product. Maxwell is the maker of ‘VIP’ range of mens innerwear and vests. With an array of 23 products, involving vests, briefs, boxers, trunks and so on, Eminence is geared to turn into premium lifestyle product Eminence. The company plans setting up 50 exclusive Eminence stores across top ten Indian cities, spreading over four years. Emergence of ‘Eminence’ stores is an eminent business opportunity, particularly for in-store signage companies.
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