British menswear brand Ben Sherman has strengthened its presence in India with the launch of a new store. The new store is located at Phoenix Mall of Asia in the city. The opening is part of the brand’s ongoing retail expansion strategy in partnership with Apparel Group India and follows its recent entry into the Indian market. The Bengaluru store brings Ben Sherman’s menswear and accessories portfolio closer to consumers in one of India’s key fashion and retail markets. The brand is known for its range of shirts, polos, outerwear and everyday menswear essentials. Ben Sherman’s entry into India’s offline retail market with such footprint expansion across major cities is an added business opportunity for the signage companies engaging in in-store or retail graphics, designs, displays, and such solutions.
Ben Sherman opens new store at Bengaluru
