XAAR has opened its new Asia Pacific (APAC) headquarters in Dongguan’s Songshan Lake Hi-Tech Industrial Development Zone, China, marking a significant milestone in the company’s continued investment in the region. The new facility reinforces the brand’s commitment to supporting OEM partners and customers across China and the wider Asia Pacific market. The new headquarters brings together Sales and Technical Service functions, a dedicated Technology and Innovation Centre, manufacturing for ink delivery systems and printhead assembly, and advanced laboratories for ink and waveform development. By integrating these capabilities in a regional hub, XAAR has strengthened its ability to respond more quickly to customer requirements, accelerate product development and strengthen local collaboration with partners across the region.
The official opening ceremony brought together representatives from government and trade organisations, including the British Consulate and the UK Department for Business and Trade, alongside Chinese government officials and key customers from the ceramics, 3D printing, EV battery coating, and automotive glass printing sectors. The decision to expand Xaar’s presence in Dongguan reflects the continued growth of industrial inkjet adoption across Asia, particularly in applications such as 3D printing, EV battery coating, PCB conformal coating, ceramic digital glaze, textiles and labels.