Lab-grown diamond jewellery brand Aurya Diamonds has expanded its retail presence with the launch of a new experiential store in Bengaluru. The store is located at Koramangala. The inauguration of the store was attended by former Indian cricketer and Karnataka State Cricket Association (KSCA) President Venkatesh Prasad, along with other guests. Spread across 2,000 sq ft, the new outlet has been designed to offer customers a more interactive shopping experience. The store includes a 3D diamond design studio where customers can customise jewellery pieces, augmented reality (AR) try-on mirrors, and a private Studio Room for jewellery previews. Unveiling of the new flagship stores of prominent brands like Aurya Diamonds is a yet a new business opportunity for the signage companies engaging in in-store graphics, designs, displays, and such applications. (PHOTO Credit: India Retailing)
Aurya Diamonds unveils new experiential store in Bengaluru
