Using Soyang Europe’s Alumigraphics Grip, UK’s events delivery agency Massive has produced Rainbow Row graphics for the 2026 TCS London Marathon. A provider of specialist services to mass participation charity and outdoor events, Massive recently used Alumigraphics Grip from Soyang Europe to create the stunning set of floor graphics for the mega sporting event. Working out of four offices across the UK, Massive operates with one arm of its business focusing on branding and way-finding. The company has created and supplied a range of materials to a host of high-profile clients including Formula 1 events in Belgium and Italy, as well as Pride in London.
Also among the company’s long-term clients is London Marathon Events, organiser of the TCS London Marathon and other major running, cycling and swimming contests. Ahead of this year’s TCS London Marathon race, which took place on Sunday 26 April, Massive was approached to create floor graphics for one of the most iconic sections of the route – Rainbow Row. Located just after mile 21, Rainbow Row is a 250-metre stretch of the route created to celebrate the LGBTQIA+ community and promote inclusivity. To fit in with this theme, Massive was tasked by Proud Events to produce floor graphics to mark the start and end of this distinctive part of the race.