Kimirica unveils a new fragrance store in Gurugram

Kimirica has launched a new retail store at Galleria Market in Gurugram, Delhi-NCR, as part of its ongoing offline expansion strategy in the premium fragrance and personal care segment. The new outlet brings together the brand’s perfume, gifting, bath and body, and home fragrance categories in a compact boutique format designed around fragrance discovery and customer engagement. According to the company, the store has been designed as a fragrance-led retail destination, featuring curated displays, dedicated fragrance zones, and its in-store Sensory Pod technology aimed at improving product discovery. Opening of the new Kimirica fragrance store is a big business opportunity for the signage companies whose activities evolve retail store display projects, designs, POSM solutions, etc.   

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