By the end of this year, Moser Baer plans to double the number of its Ultra Life showrooms, which exclusively sell the company’s products. The company had established the first store in 2008 and has nine of them now in various parts of Delhi and NCR, Chandigarh, Surat, Srinagar and Ludhiana. Its expansion plan aims to add 11 more Ultra Life showrooms in smaller towns and cities like Pune and Vizag. The showrooms are authorised sellers and distributors for Moser Baer consumer electronics like LCD TVs, DVD players, portable DVD Players, digital photo frames, media players and multimedia speakers. The flamboyant showrooms will be a new delight to tap a new business opportunity for signage players like in-store signage companies, PSPs, fabricators, etc.
