Pepsi’s newly launched WOW Campaign unveils a new trend of ‘blockout’ hoarding in the outdoor segment. The hoardings look pretty standard during day but only the relevant parts shine out at night, the rest being blocked out which gives an impression of a floating object in the dark. Amitoje Creations, New Delhi is proud to be the producer of the Pepsi blockouts installed in major Indian cities like Delhi, Gujarat, West Bengal, Tamil Nadu, Andhra Pradesh and others.
“It was surprising as we got calls from several agencies on the same day asking for the same product for the same company. We first delivered them for Primesite, Parivartan and then Portland”, says K S Juneja, CEO, Amitoje Creations, New Delhi adding that everyone can print flex but strive to deliver innovations.
