Using seamless print media and UV printing technology, BMW HQ in New Jersey has got a new identity with high-impact wall murals. It was installed elevated the office environment without disrupting daily operations. When BMW needed a bold, high-quality visual upgrade for its New Jersey headquarters, Ohio-based Atchley Graphics partnered with local shop Quality Custom Signs and stepped up to the challenge. This ambitious project featured a series of striking wall murals that seamlessly blended branding, craftsmanship, and innovation in wide-format printing.
Spanning hundreds of square feet, the murals were produced using JM Mediatex Covertex, a seamless 120-inch-tall print media that ensured flawless coverage. The printing process was powered by an EFI 30R UV printer, and the result was exceptional color accuracy and durability. Unlike traditional wallpaper applications, this wide-format solution required minimal finishing — only a loose trim to match the outer design — making for a clean and efficient installation.
