Sustainable clothing and lifestyle brand Ed-a-Mamma has entered south India with the unveiling of its first standalone store in Bengaluru. Located in the city’s newly launched Mall of Asia, the flagship store marks the brand’s fourth physical retail location in India. The store opening is part of Ed-a-Mamma’s expansion strategy in collaboration with Reliance Retail Ventures Ltd (RRVL). Founded in 2020 by actor and entrepreneur Alia Bhatt, the brand has grown from a sustainable kidswear line into a broader ecosystem that includes maternity wear, toys, books, and lifestyle products. Unveiling of such new standalone store of big brands like Ed-a-Mamma is a fresh business opportunity for the signage companies engaging in turnkey in-store display and graphic projects.
