Hyderabad-based Macromedia Digital Imaging has reaffirmed its position in delivering consistently exceptional print results and staying ahead of market competitions with the installation of a new EFI VUTEk 3r+, one of the world’s most advanced roll-to-roll printing solutions, supplied and installed by Arrow Digital. The new machine marks 10th EFI UV printer at the company’s production facility—a testament to their enduring commitment to technology, quality, and innovation. This strategic investment represents a significant milestone in Macromedia’s growth journey.
“Installation of the new EFI VUTEk 3r+ empowers us to boost production speed alongside the finesse needed for high value jobs,” says Naresh Kumar Dasari, Director, Macromedia Digital Imaging Pvt Ltd. He adds, “Whether building wraps or luxury retail displays, we can deliver everything in-house, faster and better, now with the new EFI VUTEk 3r+. Investing in this highly advanced EFI machine goes beyond technology — it’s a matter of trust, performance, and staying well ahead of the curve. Sam Patel, Managing Director & CEO, Arrow Digital Pvt Ltd, states that Macromedia is not just a prestigious customer but an integral part of Arrow’s success story. He adds, “The confidence they place in our products and our team motivates us to deliver nothing short of excellence. Partnership like this inspires us to keep innovating, evolving, and raising the bar in print technology.”
EFI™ VUTEk 3r+ exemplifies next-generation printing, combining industrial-grade speed with ultra-high-definition print quality. With true 1200 dpi resolution, production speeds up to 4370sqft/hr, and EFI’s UltraDrop technology, this printer delivers sharp text, smooth gradients, and vibrant imagery across a range of applications. Optional features like white, automated backlit printing and inline finishing in the printer unlock new creative possibilities and streamline production workflows. One of the standout advantages of the EFI roll-to-roll system is its use of high-performance EFI inks, specifically formulated to deliver outstanding durability, colour vibrancy, and media compatibility. These inks are not only engineered for superior adhesion and longevity across a broad range of substrates but are also backed by the 3M MCS Warranty, the industry’s most comprehensive finished graphics warranty.
Naresh emphasises, “Arrow Digital truly understands the real-world challenges that print providers face. They’re not just in the business of selling printers but also in bringing a clear vision, practical support, and the right solutions to the table. Our long-standing partnership with them is built on trust, reliability, and consistent performance, which is why we continue to place repeat orders and confidence with them.” Engineered for high-volume, high-quality output, EFI™ VUTEk 3r+ has empowered Macromedia to deliver premium results faster and more efficiently, meeting the evolving demands of diverse clientele.
