Arvind Ltd, a vertically integrated textile operator with interests ranging right across from cotton farming to clothing retail, is now laying emphasis on value-retail and life-style brands in order to touch a turnover of Rs 10 billion from its retail operations.
Last year, the parent company officially de-merged its apparel retailing segment into two divisions viz, Arvind Lifestyle Brands and Arvind Retail. Arvind Lifestyle Brands caters to the upper middle-class and above segments with brands like Arrow, US Polo, Izod and Gant in its portfolio. Arvind Retail is focused on value-retailing through its Mega Mart chain of stores. It has been contemplating taking its store count to 185 by the end of the current fiscal year by adding 35-40 stores. For the signage segment, new Arvind stores will be a place to exploit for a new business to unfold.
