Arvind Brands brings Italian menswear label Energie to India, ending its three-year long wait to retail an international denim brand. Now, Diesel is in India. The ‘Be Stupid’ ads popping out of anywhere to test your patience level, the wait is finally over. Diesel is launching two stores in Mumbai this month in partnership with Reliance Brands Ltd, a part of the Reliance Industries group. Over the next few months, it promises to spread over to Bangalore, Delhi and Hyderabad, with one store each in these metros. Rejoice! The iconic Italian lifestyle brand has inched closer home for every fashionista in town and good news is for signage players too. The new high-end fashion outlets will be a sunshine corner to harvest new business for in-store media companies, sign suppliers, print providers, etc.
