In this era when environmental consciousness is no longer optional but a mandate, ColorJet announces Polo Earth, a 3.2m eco-solvent printer, at the recent Media Expo 2024 Mumbai, in conjunction with the announcement of Polyethylene substrate, a sustainable media solution developed in collaboration with Kromodyne Digital Solutions (KDS) This initiative marks a significant stride towards revolutionizing printing practices with a strong emphasis on sustainability. In collaboration with KDS, ColorJet has also taken a step towards providing a complete sustainable supply chain network in the country.
Beginning with the provision of recyclable polyethylene fabric media across 20 locations in the immediate future, this supply chain will ensure the availability of sustainable media across the length and breadth of the nation for various campaigns released by brands and agencies with sustainability as their top priority. Aditya Dadu, Associate Vice President at ColorJet, emphasizes the crucial need for collective action to ensure a sustainable future for generations to come. By advocating for the adoption of eco-friendly practices and the development of sustainable products like POLO Earth and Polyethylene fabric, he demonstrates ColorJet’s firm commitment to environmental stewardship and innovation.
Santosh Nair, Director at Kromodyne Digital Solutions (KDS) also emphasizes the importance of collaborative efforts in addressing sustainable challenges. He asserts, “Sustainable solutions will only be successful if we all work together towards the common cause of addressing sustainable challenges. Our initiative with ColorJet is the first step towards providing a right framework and a standard eco-friendly network to signage players and brands alike. In the immediate future, we would be providing many other eco-friendly media and supplies solution that would be easily available across India and we would constantly drive our joint efforts towards the adaptation of sustainable solutions in the country.”
