Beauty and skincare brand Mamaearth has opened six Exclusive Brand Outlets (EBOs) across India over the last two months. A source from the company on social media announces that the new stores are spread across Tier-I and II cities including Delhi, Mumbai, Gurugram, Bhubaneswar and Rourkela. Headquartered in Gurugram and parented by Honasa Consumer Pvt Ltd, Mamaearth was founded by Varun Alagh and Ghazal Alagh in 2016. The company’s rapid store expansion plan is an added business opportunity for the signage companies engaging in in-store graphics, designs and such applications.
