Lifestyle has chalked out plan to expand its retail presence by opening a minimum of 50 new stores over the next four years. The company is planning this expansion in smaller towns and cities, which currently lack sufficient presence from large organised retail chains. The company intends to introduce smaller format stores, a strategy that has already yielded success in tier-II and tier-III cities during pilot tests. Lifestyle’s aim to capitalize on the trend of consumers in smaller cities is a new business opportunity which signage players can tap for new turnkey projects.
