Klub is funding Rs 40 cr to its e-commerce fashion brand BeYoung. The investment has been made to expand the brand’s presence across the country with its plan to open more than 100 offline stores in tier-II and III cities in 2023. BeYoung was founded in 2018 with an aim of creating a distinct and trendy e-commerce brand that resonates with the young generation of India when it comes to fashion and accessories. Such mega expansion plan of Kulb is added business opportunity for the signage companies engaging in in-store signage, graphics, POP/POS applications, etc.
