Sign & Digital UK, which ran from 21 to 23 March, brought thousands back together to share information, network and, most importantly, do business. The positive experience for exhibitors has led to a record number rebooking already for next year’s event. Exhibitors across the hall, large and small, met and exceeded their targets for the event, and many said they took several orders on the stand. The visitor experience continues to improve, with more features and services introduced to help educate, inform and guide sign-makers attending the event.
The Explains Lounge, run in conjunction with the ISA UK trade association, saw more than 30 people presenting or being part of expert panels over the three days, with many interesting and informative sessions standing room only. Alongside the Explains Lounge was the Sign Surgery, which allowed visitors to spend time with individual members of the panels and the ISA directors to ask questions and receive advice. The Sign Studio ran eight sessions a day demonstrating vinyl application onto walls and vehicles. This was hugely popular, drawing big crowds and very positive comments.
