Plum has announced the opening of its first exclusive store in New Delhi, making it the 18th exclusive business outlet of the D2C brand in the country. With the first-ever store launch in the capital city, the brand is aggressively expanding its overall pan-India retail presence. The brand currently has its exclusive outlets in cities like Mumbai, Bengaluru, Lucknow, Kolkata, Udaipur, Chandigarh, and Trivandrum and plans to further expand presence in tier-II cities such as Surat, Kanpur, Kochi, Faridabad, etc. in the coming year. Such retail expansion plan of Plum is an added business opportunity for the signage companies engaging in in-store branding and related graphic applications.
