Indigenous burger chain Burger Singh is set to make an entry into Odisha for the first time, as it plans to open 8 new outlets in the state and intends to hire 100 personnel for manning its new outlets. In December 2022, the QSR chain announced its plans to establish a warehouse in Kolkata to boost its supply chain in the Eastern and North-Eastern regions of India, specifically in Chhattisgarh, Jharkhand, and Odisha. Putting its expansion plans into action, Burger Singh is diving headfirst into Bhubaneswar, Bhramapur, Cuttack, Rourkela, Sambalpur among others, to cater to its growing urban and young consumer base. This is big fat opportunity for the signage companies engaging in in-store signage, POP/POS and such applications.
