Godrej Interio, a business unit of Godrej and Boyce, plans to annually open 100 stores over the next three to four years. A touch-and-feel experience is essential for the furniture business, and the company therefore intends to have a larger footprint, according to a source from the company. The furniture company is also developing 50 to 60 new products, and plans to launch them in five to six months. Nevertheless, signage companies engaging in in-store branding, graphics, POP and POS applications can roll up sleeves to grab this new business opportunity emerging in the retail domain with the opening of flagship stores of Godrej Interio.
