Reliance Retail is expanding its business into the fast-growing toy sector through its brand Rowan to operate in the affordable segment with a smaller shop size. The company was running its toy distribution business through Rowan. It has now brought this homegrown brand to the front end by opening its first EBO (exclusive brand outlet) at Gurugram in Delhi-NCR in the last quarter with a store size of 1,400 sq ft. Moreover, unlike Hamleys, the store size of Rowan stores will be much smaller, ideally measuring between 500 and 1000 sq ft. Reliance Retail’s retail expansion move is an added business opportunity for the signage companies engaging in in-store branding and related projects.
Reliance Retail to expand retail footprint in toy segment
