India Yamaha Motor (IYM) Pvt Ltd has unveiled its first set of three new ‘Blue Square’ outlets in Mumbai. The outlets carry forward the company’s racing DNA through a visual and exhibitory outline seen on the exterior porticos of the outlets and a BLUE-themed interior. The outlets are designed to offer end-to-end sales, service, and spares support; and embed Yamaha’s racing DNA of excitement, style, and sportiness. Opening of such flagship outlets of Yamaha is an added business opportunity for the signage companies whose activities involve in in-store branding, designs and such projects.
