Across India, BlueStone is now present in 38 cities majorly across Maharashtra, Karnataka, Uttar Pradesh and New Delhi. It opened its first store in Pacific Mall in New Delhi in 2018. The company has now opened its 100th store in City Centre in Siliguri, West Bengal. A source from the company says the benefit of physical stores is that they can support faster delivery time for local orders and it supports their ‘Try at Home’ Initiative. In FY21-22, they opened 39 physical stores and such move is an added business opportunity for the signage companies engaging in in-store graphics, designs and such applications.
