Shoppers Stop continues to invest in its private labels, including celebrity endorsements and the retail chain has plans to launch 12 new stores in FY23, primarily in Tier-2 and 3 cities. The company plans to increase the share of new and refurbished stores to over 50 percent in FY23. They are investing in the new-age technology and backing its data analytics project Jarvis to maximize its understanding of customer behavior and preferences. This move can then be translated into new business opportunity for the signage and graphic arts companies whose activities involve in in-store graphics, signage and such applications.
