Marking its eighth retail store in the country, home decor brand Ellementry has ventured into Kerala with the opening of its first store in Kadavanthara, Kochi. Spread across an area of 2,200 sq ft, the newly unveiled store is one of the biggest stores of the brand, and it opens on two sides. The outlet offers an immersive experience with actual settings of living, dining, open kitchen, and bar, with Ellementry products, displayed exactly the way they will be in a home. The store also has a designated space for the barware collection. Opening of new flagship store and expansion of retail footprint by big brands like Ellementary is a new business opportunity for the signage companies whose activities involve in in-store branding and graphic projects.
