Multiplex major PVR is planning to invest Rs 150 cr to open up to 40 screens across the country in the next fiscal. The company’s target of having 1,000 operational screens has been pushed by a year due to the outbreak of the COVID-19 pandemic to the end of fiscal 2022-23. The company added nine new screens recently in Mysuru and Kanpur. PVR at present operates over 844 screens at 177 properties in 71 cities (India and Sri Lanka). PVR’s move to open around 40 screens across the country will be a fresh business opportunity for the signage companies which engage in multiples branding, signage installation and such as tasks.
