Fitday, a nutraceutical start-up, has set new plan to invest ₹60 cr to expand its presence across the country over the next two years. The company will set up 50 brick-and-mortar stores pan India by 2023 while simultaneously ramping up their online presence. Overall, the nutraceutical market in India is expected to see a projected growth of US$18 billion by the close of 2025. To further enhance the leverage they already strategized towards, Fitday, an omni-channel nutraceutical platform is looking to strengthen its presence pan-India. Fitday’s move to expand its brick-and-mortar stores is an added business opportunity for the signage companies whose activities involve in-store branding and graphic projects.
