With vaccination drives at Mumbai’s care centres, trade fairs scheduled at the Bombay Exhibition Centre in March have been pushed ahead. With a comprehensive safety concept under the ‘MFISafeConnect’ standards, Media Expo Mumbai will now open its doors to the industry from May 20–22, 2021. Drawing attention to innovations prompted by the pandemic in OOH, ambient and transit media, the 47th edition of the expo will define the road ahead for indoor and outdoor advertising in India.
The positive development of the roll-out of COVID-19 vaccines across different parts of the world has noticeably improved business sentiment in 2021. Coupled with enhanced resumption of economic activities, rise of programmatic DOOH, touch-less and digital display formatsand disruptive omni-channel marketing trends prompted by the new normal, the corporate and advertising world has its eyes set on Media Expo to discover tools and innovations that will lure customers and make their marketing channels more effective. Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd, said, “Moving the show ahead is a necessary step that will in-turn create favourable conditions for business-exchange.”
