Croma to add 100 stores by end of next financial year

Electronics retailer Croma is set to add 100 stores by the end of the next financial year, its highest-ever yearly store addition. The move comes at a time when sales of home appliances, laptops and other electronics remained strong as the pandemic drove demand for washing machines and large-screen TVs. Croma is operated by Infiniti Retail Ltd—a wholly owned subsidiary of Tata Sons Pvt. Ltd. The company operates a multi-brand retail chain of consumer electronics and durables. Vibrancy in the retail sector with more and more retail players are expanding their retail footprint is a new business opportunity for signage players engaging in in-shop branding, graphics and display projects.

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