Taiwanese tech major ASUS is bullish on expanding its presence in offline retail, adding about 1,000 retail points over the next year in India as it witnesses continuous strong demand in the consumer and gaming segments in the country. The company, which had 7.5 percent share in the Indian PC segment in the September quarter (as per IDC), currently has its products available at over 6,000 retail points along with online channels. Post lifting of lockdown, the demand continues to be strong for the company. From about 2.5 lakh units a month, the sales for the industry have doubled and the trend is expected to continue for some time as people continue to work and study from home. ASUS’s retail expansion plan is an added business opportunity for the signage companies whose activities involve in in-store branding and graphic projects.
