Online jewellery brand Melorra has entered into brick & mortar retailing space by opening its first store in Bengaluru. From online to offline, the launch of the retail stores will provide a seamless, customer-in-control experience. At the company’s physical stores, customers can shop worry free with the option of a digital checkout. Melorra has been an online retailer since 2016 and has covered over 1900 towns in India. The company recently raised $12.5 million in a funding round led by Symphony Asia, Lightbox Ventures, Alteria Capital and other leading family offices. Melorra’s foray into the brick & mortar retailing space is an added business opportunity for the signage companies whose activities involve in in-store branding and graphic projects.
